swg Growth File · prepared 30 September 2026
Prepared forJayberry'sHair N Scalp · Peter Odili Road, Port Harcourt

108,000 people watched your clinic tour. More than 50 asked what it costs.

We spent time on your Instagram page, read the comments on your biggest video, and looked at how your content performs. This file shows what we found, where your page is losing bookings, and what we would do about it.

108Kviews on your 10 July clinic tour Reel
~1,340typical views on your other recent Reels
144comments on that one video
1,280followers today, almost 3 months later

What's already working

You have something most clinics would pay for: proven demand.

A rare position

A private trichology clinic in Port Harcourt is a real category of one. People in your comments said "finally", again and again.

A video that travelled

Your clinic tour reached about 80 times your usual audience. The idea works. The page just wasn't set up to catch the people it brought in.

Clear, fair prices

Your booking page already lists treatments from ₦10,000 to ₦18,000. That is a strength most competitors hide.

Real treatment footage

Your process clips show real scalps and real care. That footage is valuable raw material for trust-building content.

Where bookings are leaking

Three leaks we found on your page

Leak 1

Your prices are public, but your comments treat them like a secret.

Of the comments we read on the clinic tour video, more than 50 asked for the price. Over 30 of those got no reply at all. Every price question that did get a reply was told to "check your DM". Meanwhile the full price list sits on your booking link, one tap away, and nobody is pointed to it.

From your 10 July Reel

A sample of real comments

Please send your price list.. Thank you Please your price list especially for dandruff 😢 What's the price range so I get prepared How much to see a trichologist I am interested how much does it cost please Kindly add your menu to your page Do you treat dandruff how much? I really need that Haircare plan to retain length. Send price list biko How much for a full session Why is price list a secret??? Each time DM us. Please send me your pricelist. Thank you What's your price like please Can we get to know your prices? Price list?
No replyTold to check DM
"Why is price list a secret??? Each time DM us."A commenter on your clinic tour Reel

One commenter spelled out the cost: people who can't see a price range often don't DM at all, because they're worried they can't afford it. For a service that starts at ₦10,000, that fear is costing you clients who could easily pay.

The fixA pinned price-list post, a "Prices" highlight, and a saved reply that answers in the comments with the range and the booking link. Every price question becomes a booking path, not a dead end.
Leak 2

The viral moment ended with the video.

After the clinic tour reached 108,000 people, there was no follow-up to keep them: no "you asked, here are our prices" video, no "meet the trichologist", no answers to the most common questions. Your recent Reels are back to around 300 to 2,800 views, and several of your posts have no comments at all. Your page also went quiet for 14 days in September before three posts landed in two days.

The fixTreat every spike as the start of a series. Plan follow-up content in advance, post on a steady weekly rhythm, and turn the questions people ask into your next videos.
Leak 3

The expert behind the clinic is invisible.

Your page is listed as "Trichologist", but we couldn't find the trichologist's face, name or credentials in your bio or across your grid. In a specialist field, people book the person, not the room. Your comments show the gap: one person asked to "see their license", and another questioned how a word was pronounced in the video. Without a visible expert, strangers fill the silence with doubt.

The fixPut the trichologist on camera. Show the certificate, explain what a consultation involves, and answer real scalp questions. Authority content turns a salon visit into a clinic appointment.

What one video was worth

If only half of the people who asked had booked a single treatment…

₦450K+
25 clients × ₦18,000, your price for a deep moisturizing or herbal growth treatment. That's one video, before repeat visits.

The glow-up

What your grid could say at a glance

Right now a new visitor sees close-up hair shots with no titles. Here's the same page built to answer their questions before they have to ask.

Today@jayberryshairnscalp
Jayberry's Hair N Scalp
Certified Hair & Scalp Clinic
Specialized Hair treatments for your hair needs
process clip
braids
scalp close-up
process clip
flyer
braids
process clip
scalp close-up
new month

Beautiful work, but a visitor can't tell what you treat, who you are or what it costs.

With SWG@jayberryshairnscalp
Jayberry's Hair N Scalp · Trichology Clinic
Dandruff, thinning edges, breakage & itchy scalp
Treatments from ₦10,000 · Peter Odili Rd, PH
Book in 60 seconds ↓
PinnedOur prices. No DM needed.
PinnedMeet your trichologist
PinnedWhat happens at your first visit
MythOiling your scalp daily grows hair?
ResultEdges: week 1 vs week 8
ExplainerDandruff or dry scalp?
You askedDo you treat severe dandruff?
InsideThe clinic tour, part 2
CareRetain length in PH heat

Every tile answers a question from your own comments.

On the house

Three videos you could film this week

Each one comes straight from the questions your audience is already asking.

Price transparency

"108,000 of you watched our clinic tour and asked the same thing. Here are our prices."

  1. Walk through the treatment menu on screen, ₦10,000 to ₦18,000.
  2. Say who each treatment is for, in one line each.
  3. End on: "Tap the link in our bio to book."

Answers the most-asked question once, publicly, and gives you a link to reply with forever.

Dandruff

"If your dandruff comes back every two weeks, the shampoo isn't the problem."

  1. The trichologist on camera explains dry scalp vs dandruff vs buildup.
  2. Cut to a real detox session.
  3. End on: "Book a scalp consultation and find out which one you have."

Dandruff and itching came up again and again in your comments.

Edges

"Your edges didn't just 'finish'. Here are three reasons they thin, and one we see most in Port Harcourt."

  1. Three quick causes with scalp close-ups.
  2. Before and after from a real client (with consent).
  3. End on: "Edges can come back. Let's check yours."

One commenter said her edges "finished for no reason". She is your audience.

Your Q4 at a glance

Before Christmas, everyone wants their hair right.

December is the busiest hair season in Port Harcourt. Here's how the next three months could build towards it.

October · Trust

Show the expert and the prices

  • Pinned price list, "Meet the trichologist" and first-visit posts
  • Saved replies so no comment goes unanswered
  • Weekly Q&A Reels from real comments

November · Results

Prove it works

  • Client before-and-after series
  • "Hair reset before December" pre-booking push
  • Black Friday consultation offer

December · Bookings

Fill the calendar

  • Detty December hair-prep content
  • Gift-a-treatment vouchers for Christmas
  • Clinic tour part 2, built to go viral again with the page ready this time

Our recommendation

The Visibility Package: full management on Instagram and TikTok

Your biggest leak is in the conversation, not the camera. You need a team that posts consistently, answers every comment and DM quickly, and turns attention into bookings. You keep treating clients. We run the page.

  • Content strategy and a monthly content plan
  • 12 videos a month, plus carousels and designs
  • 2 shoot days at your clinic each month
  • Community management, so price and location questions get answered fast
  • A monthly strategy session and performance report
  • Instagram plus TikTok, where hair-care content is travelling fastest

Next step

Let's talk for 15 minutes about your December.

We'll walk you through this file, answer your questions, and show you exactly what month one would look like. No pressure, no hard sell.

Book a 15-minute call →
Socials With Goody · Social media management, Port Harcourt Figures observed on Instagram and your public booking page, 30 September 2026